As the Niagara Wine Festival kicks off, marking its 64th year, efforts are being made to ensure the staple St. Catharines event stays fresh and entertaining.

This year’s festival will feature 29 wineries and 12 culinary vendors within Montebello Park, with a total 40 wineries included through the Discovery Pass Experiences program. Winery visits with the passes begin this Saturday, with festivities at the park kicking off the following weekend.

Prior to the Grande Parade, held Sept. 26, a pre-show filled will a variety of entertainers will get underway in front of St. Catharines city hall and at the corner of Ontario and St. Paul Streets. The pre-show will kick off at 9:30 a.m. followed by the parade at 11.

In addition to live entertainment and an abundance of wine to try, the festival includes a variety of wine seminars and a children’s area for families.

Montebello Park festival hours:

Friday, Sept. 18 and 25, 5 p.m. to 10:30 p.m.

Saturday, Sept. 19 and 26, 11 a.m. to 10:30 p.m.

Sunday, Sept. 20 and 27, noon to 8 p.m.

For a full schedule and more information, visit www.niagarawinefestival.com.